LOGO
︎︎︎︎︎︎︎︎︎Alan, a painter specializing in decorative effects and surface textures, reached out with a request for a business card and a branded t-shirt to use as part of his work uniform. His goal was a design that felt creative and directly connected to his craft. I chose a vibrant yellow as the defining color of his identity—symbolizing optimism, energy, and approachability—while ensuring the overall design reflected the artistry of his profession.
︎︎︎︎︎︎︎︎︎Transfer Store is a brand dedicated to sourcing and delivering second-hand clothing from around the world. The name reflects its mission: capturing unique, high-quality pieces—each carrying its own identity and story—and making them accessible to customers. To translate this authenticity into a visual language, I developed a custom logotype built from fixed angles, complemented by graphic elements that reinforce the brand’s distinctive character.
