RADIANT CLARITY - RETAIL DESIGN 

AI-Driven Skincare Visual Identity Case Study

Radiant Clarity started as a simple idea: a clean, modern skincare product with a soft, natural glow. I designed the entire label myself, and then expanded that into a full art direction using AI to generate the scenes, models, and overall atmosphere.

For this case study, I wanted to treat the product like a real commercial project. I adapted the key visual into multiple formats, creating assets that feel ready for retail and e-commerce: PDP images, campaign variations, and presentation slides. Using AI tools as Midjourney and Nano Banana, allowed me to build environments that match the brand’s personality: warm light, textured backgrounds, and a soft editorial vibe. From there, I refined each asset with the same care I put into real deliverables. 

Radiant Clarity reflects how I work as a designer: curious, adaptable, detail-oriented, and always focused on bringing a concept to life in a way that feels intentional and elevated.